Web 2.0 And Social Optimization
With the advent of web 2.0 and the effect that social sites are having on traffic and generating leads, website owners now need to consider social optimization as part of their SEO efforts.
Web 2.0 social sites are not search engines and do not operate in the same way as search engines. They do have however, their own forms of search. SEO should now include tags where ever possible as part of the social optimization strategies. Most social sites rely on these tags in their search results.
More importantly, the title of a page has now become extremely important. Social optimization is all about catching the attention of a user and giving them every reason to click on your pages link. This can be tricky as you are now serving two masters. SEO and keywords for the search engines and catchy titles for the social sites.
As a website owner, you now need to design you content in such a way that visitors from the search engines will find content they require while visitors from social sites will have their requirements met. The two are not always the same. Social optimization depends on catchy titles, short and to the point content that can be easily scanned and absorbed.
Search engine traffic is often a little different. The content does need to be easily scanned, however this traffic will often want a little more meat as well. content that has highlighted summaries followed by some depth often suffices to satisfy both sector. Social optimization meets SEO!
Web 2.0 is expanding and the future may well see search engines pay more notice of the social sites and the voting power over content. For this reason your pages should at least meet the minimum social optimization requirements to get noticed on some of the social sites.
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