As SEO consultants we often get asked how long it takes to get to the number one spot in the SERPs. Unfortunately this is one question that is impossible to answer.
With most activities you can set a start date, timetable your activities and provide a deadline completion date. SEO has no comparison. I can start [...]
The aim of a viral marketing campaign is to provide an incentive for your visitors to carry a sales message to others. The incentive is generally something that appeals to the visitor and that can be easily sent on to others. The key is not to push your visitors into delivering your sales message to [...]
Google owns YouTube and Google loves their local search and their Google Maps. They have brought everything together on YouTube. As far as internet marketing goes, this could be a big plus.
If you do a search on YouTube that involves a town, city or region, the results will include a map of the area with [...]
With the advent of web 2.0 and the effect that social sites are having on traffic and generating leads, website owners now need to consider social optimization as part of their SEO efforts.
Web 2.0 social sites are not search engines and do not operate in the same way as search engines. They do have however, [...]
If your into blogging and use then you may be aware that WordPress 2.6 has been released a month earlier than scheduled, and it shows. If you didn’t like 2.5 then you are not going to like 2.6 any better. The release has at least one bug and, despite assurances from the development team, there [...]
Reputation management is one of those areas of risk management that is often left until the last moment, when it is to late. Being able to ‘listen’ to what is being said about you, your website or your products is essential when dealing in the online world.
There are tools around such as Google Alerts, however [...]
One way to attract subscribers is by offering special freebies. Podcasting can be one way to provide unique content as a free offer for those who subscribe.
The difficult part is finding that unique content that is suitable for podcasting. The content needs to be of benefit to subscribers otherwise they will not agree to sign [...]
It may seem strange, but if you are new to Pap-Per-Click (PPC) marketing then perhaps your best option is to start slowly. By starting slowly you can keep close control on what is happening around you.
PPC advertising through Google Adwords can bring in a lot of valuable traffic, however if you are not careful you [...]
Do you ever check your details in local search? For that matter, when was the last time you checked your own details on your site? Actually, do you even appear local search?
Local search is becoming THE most important search and over the next few years search engines will concentrate almost all their efforts in trying [...]
Social marketing can be a very cost effective and rewarding option for websites, particularly new sites that need some quick promoting.
There are four key benefits to social marketing if it is done effectively:
There are no special skills required:
If you can type and communicate with others then you can visit social sites and start to [...]