Archive for August, 2008

Establishing An Online Business – Part 4, Inbound Links

Developing inbound links can be a difficult task. Link exchanging is frowned upon by the search engines however clever link building techniques can include link exchanges.
As a business, there are bound to be many other businesses that provide support services. If you create a resource directory that not only links to these businesses, but also [...]

Sunday, August 31st, 2008

Establishing An Online Business – Part 3, Building Traffic

Having developed a website and uploaded it to a host, your site will now be live and waiting ready for your first visitors. Websites differ from bricks and mortar businesses in one major way. A bricks and mortar business, if well positioned, will get passing traffic. Being inquisitive, some of this passing traffic will wonder [...]

Saturday, August 30th, 2008

Establishing An Online Business – Part 2, The Web Site

We have published quite a few posts related to domain names. When establishing an online business that is an extension of your bricks and mortar business, registering a domain name that is as close to your existing business name is top priority. If your business name is registered then there is legislation that may [...]

Friday, August 29th, 2008

Establishing An Online Business – Part 1

Sometimes you could be mistaken for thinking that all that was required to start an online business was a web site. In actual fact, your website is only one component of your online business and there is plenty to do before you even have a website.
The most fundamental question to ask yourself when considering an [...]

Thursday, August 28th, 2008

Let Google Suggest A Search Query

After many months, perhaps years, Google have finally implemented their search autofill feature. They have released it across all data centers simultaneously.
If you have spent hours optimizing for misspelled words, you may find traffic in the future dropping off because of this new feature. As you begin to type in your search query, a [...]

Wednesday, August 27th, 2008

Let Google Help Your 404’s Come Alive

One of the biggest issues that many website owners face is the dreaded 404 – Page Not Found error. If you have carefully optimized you site, it should rarely happen. However, if you use newsletters or email marketing, you are bound to get the occasional error.
Newsletters and emails are notorious for corrupting URL’s, particularly long [...]

Tuesday, August 26th, 2008

Successful Sites Start With Good Domain Names

But What Makes For Good A Domain Name?
DailyBlogTips delivered their verdict on what makes a good domain name:
1. is short
Define short? Domain names are relative and whilst a short name is easy to remember (see point 2), longer names can be just as memorable. If you can satisfy points 2 to 6 then domain length [...]

Monday, August 25th, 2008

Finding A Complete Web Design Package

If you are looking to build an online presence then your first stop has to be with a good web design firm. Finding a good web designer is not the end of the story. Just because the web designer is good at his job doesn’t mean he is the right person for your online presence.
There [...]

Sunday, August 24th, 2008

Does A Blog Help To Increase Traffic To Your Website?

Many search professionals recommend blogs as a means to increase the traffic to a website. Does it work or is another SEO myth?
You would imagine that a well optimized site would rank highly in the search engines and deliver all the available traffic. Having a blog would only eat into that traffic. You could also [...]

Saturday, August 23rd, 2008

Let Your Browser Provide The Analytics

Analytics come in many formats from analyzing your site, the visitors numbers and what they do to conversion rates, or sales and signups. Analytics can also be a measurement of how well other sites are doing.
One way to determine what other sites (and your own) is doing is by using a browser tool to provide [...]

Friday, August 22nd, 2008