Even The Experts Stumble On SEO

WebProNews has reported on the SES San Jose conference and the first story to be published seems to leave one scratching the head a little. According to the presenter, the following seven pointers will help you reach #1 in the search engine rankings:

1 Content is King – this has been around for a long time although the emphasis this time was on the content as whole – not just keywords. Search engines have reached a point where they can read content and judge it’s worth.

2 Navigation and Architecture – again, nothing new here. Having good clear internal links is important for both the visitor and the search engines.

3 Blogs – blogs will help you rank higher quicker and will often rank well themselves very quickly – we have promoting the use of blogs for a long time.

4 Quality and Keyword Rich Inbound Links – this is also not knew. Every webpage owner knows the importance of links and achor used.

5 Database – now this one threw me. Why on earth would a spider want to troll through my database? I think this may have slipped out without much thought. Apart from filling in forms, spiders should not have access to databases.

6 Electron Press Releases or Optimized Releases – press releases have been popular for big sites and may help some of the smaller ones too. They can help generate traffic.

7 Domain Name Strategy – this has often caused confusion amongst specialists. The bottom line is that a good url will not hurt your search engine ranking. Will it help – that is debatable. It may help with Yahoo!.

Not a great start to what is a popular event. Hopefully better will come.

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