Every page and every document that you place online for public viewing should be optimized to appear in the search results. We work hard on optimizing pages, making sure they have the right keyword balance and placement; meta tags are well written; and titles and url’s optimized with keywords. The majority of the time we [...]
There is a growing trend to the use of B2B blogs – that is blogs that are written for the industry rather than the general search market. These blogs are highly niche specific and as such their content development needs special attention.
Any content that is written for the consumption of other businesses tends to have [...]
If you’re about to start an online adventure with your business then consider your branding and marketing aspects right from day one. This means considering your domain name, your web page design and items like your logo. However, it goes beyond name and design issues.
Perhaps your online business is going to be called the ‘Green [...]
Knowing and understanding age factors is an important part of SEO. These are the factors that no one can really fake although I am sure many have tried. Links can be manipulated, purchased, exchanged or scammed.
Age itself cannot be manipulated so it is probably the one honest component in rankings. When we [...]
For many website owners, time is a rare commodity. For small businesses running an online business, time is even rarer. Most small online businesses are operated by one person, sometimes a couple, rarely by a team. One aspect of having an online presence is capitalize on a blog to deliver the benefits that come with [...]
If you have a question relating to your site and optimizing it for the search rankings, one place you could consider looking for answers is within the search engines themselves.
Google Webmaster Central Blog occasionally publishers information based on the questions asked by webmasters. I say occasionally. Google will publish one or two and they go [...]
URLs are the talk of the web at present. What sort of URLs are you generating with your content, static or dynamic? Do you know the difference?
A static URL is one that generally ends with a .htm or .html. A dynamic URL is one that often ends with symbols and numbers, very much like a [...]
There are times, particularly for new web sites, when you simply cannot outrank your competitors, at least not in the short term. Perhaps over a year or two you may become competitive, however, as you work to try and outrank them, they will be working to maintain their position.
My headline may be a little misleading, [...]
Search engines stated life by indexing pages of written content. They moved on then to indexing images, a well used feature. Now it’s time for video.
Google Labs are now displaying political videos that have been indexed for key terms. Select a video, enter a search term and jump through the video to that search term. [...]
It is important to know how your web site is doing, however, the language of web stats can be confusing with many technical terms used to describe simple data. Analytics is the art of studying these statistics. Analytic software is used to collect the statistics. If we cut through the chaff, what stats are important?
How [...]