Rumour has it we are running out of domain names. While I can accept that most of the short word domain names may have gone, there are still plenty of good long phrase domain names left. What is needed is to become smarter with your domain name.

If your a florist, for example, having a domain name such as flowers.co.uk or florist.co.uk may sound great and I am sure they get plenty of traffic. Searchers today are becoming fairly smart. They don’t just search for ‘flowers’ now. They may search for ‘flowers for mother’s day’ or ‘wedding flowers’.

If you are a florist, registering a domain name like johndoeflowers.co.uk wont cut it in today’s world. Few people will search for john doe flowers. If you could register ‘weddingflowers.co.uk’ or ‘flowersforalloccasions.co.uk’, then you may find that receiving organic traffic from the search engines much easier.

Much has been said about using keywords in your domain name for SEO purposes. It may or may not help your rankings. However, if your domain name is a regularly searched term then you may find yourself at the top of the rankings for that term.

Domain names need to be clever, they need to be memorable, and ideally, they should relate to search terms.

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This entry was posted on Tuesday, September 9th, 2008 at 1:42 pm and is filed under Domain Names. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.