For many website owners, time is a rare commodity. For small businesses running an online business, time is even rarer. Most small online businesses are operated by one person, sometimes a couple, rarely by a team. One aspect of having an online presence is capitalize on a blog to deliver the benefits that come with blogging.

That can become a problem. Time is short, and so is money. How can you operate a blog with little time? One solution is to simply not include a blog in your website. Instead, make use of the millions of blogs that are already in existence.

Spend some time visiting blogs in your niche and try to get a feel for what is available. Find one or more blogs that you feel comfortable with, who are not actually competing with your business, and form a loose partnership with them.

This could be financial, it could be product based (providing samples for review) or could be on a link exchange basis. There are always opportunities for forming a partnership, it is just a matter of finding the best model.

For the website owner, you can gain some of the benefits of owning a blog, for example, links, product reviews and referrals, for a fraction of the cost of running your own blog. Blogs and blogging is here to stay. If you cannot run your own blog, make use of those around you.

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This entry was posted on Friday, September 26th, 2008 at 4:13 am and is filed under Blogging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.