Do You Understand The Search Engines Jargon
Do you understand the jargon used within the search engine optimization industry particularly when it comes to the search engines themselves. For example, do you understand what a ‘bot’ is and what it does?
Some of the language is fairly straight forward although it is often used in the wrong context. The search engine spider (aka bot) is one example. People will often talk about about a spider coming and indexing you web page. That is not really the correct context. Some of the more common terms include:
Search Engine Crawler – search engine spider – search engine bot:
These are one and the same. The search engine crawler is a piece of software that is sent pit by the search engine to follow links. If it suits the search engine, it may send a crawler to your search specifically to see what is there.
At other times it may arrive on your site because it has followed a link from elsewhere. It reads your websites to see in there are any changes. If there is new or updated content it sends a copy of that page back to a central storage location.
Search Engine Index:
If the search engine crawler has found new content and sent it back for evaluation, there is a special software used to analyze it for further action. If the content is unique it will store it and make it available to searchers – this is known as indexing.
When a search term is entered it is compared to all the data in the index and the most appropriate pages are listed for the searcher to select from. Part of the indexing process is ranking the page. The ranking determines the order the results are displayed.
Search Engine Algorithm:
The search engine algorithm is the mathematical formula used to rank pages. There are a lot of variables used in this formula and the formula itself is known only to the search engines.
They are constantly updating the formula in an attempt to deliver the best possible result to any searches. Your pages will have different rankings for different keywords.
The aim of every website owner is to publish their content; have the search engine crawler visit and send the new content back for indexing. During the indexing process it is every website owners desire to be ranked number one for their search terms.
We cannot all be ranked number one so we look for at least a top placement within the search engines results. The jargon is not that difficult to understand once you get the hang of it.
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