How Does Fresh Content Affect SEO
You often hear that content is king and that you should provide fresh content on a regular basis as part of your SEO strategy. You may wonder why?
Surely a site that has good content doesn’t need to keep adding to it so why should I be adding fresh content? Sites with good content do rate well. However, by adding fresh content on a regular basis you are, in effect, training the search engine spiders to visit your site on a regular basis to check for any changes and for any fresh content.
When the spiders visit they send back copies of the pages traveled. These are stored in the search engines and are available to those to undertake a search. You will see them referred to as cached pages. The more often the spider visits, the more up-to-date your cached pages will be.
Of course, new content is found when the spider visits and this content is indexed and added to the search database.
If you did not provide fresh content then your site and your pages could go weeks between visits and although your content may not have changed, it always looks better to have a cached page with today’s date rather than a page with a date two weeks old.
Fresh content equals more regular visit from the search engines. This benefits your web site over time as every page becomes indexed.
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