Domain Names Have Their Own Trust Value
When search engines such as Google use an algorithm to determine where your pages are going to be placed in the search results, they take into account a wide variety of factors. Some factors may only affect your rankings marginally, however, optimize for enough of them and the effect becomes significant. Your domain name is one factor that is used to assess a sites authority.
If your site has been registered for less than a year and it started with a one year payment, search engines are going to use a wait and see approach. That is, we wont give it domain value until we can be sure it is going to be there in future.
Compare this to a site that has been registered for five years and has just been reregistered for the next 10 years. The search engines can see that the site has intentions of being around for a long time therefore they will place a high value on the domain name and any of its pages.
Any domain name that is due for registration, think about your intentions. If you plan to be there in ten years time then try to get a ten year registration. If you cannot get ten then go for the five years. If nothing else, you may find you are saving in the long run as prices creep up each year.
Domain name registration, sometimes called domain age, is an important SEO factor: one that can be fixed with a simple single payment.
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