Use Keyword Research To Find Keyword Patterns
For many years webmasters and SEO experts have concentrated on finding keywords that a site can be competitive with. There have always been two key indicators - the number of searches for that keyword and the number of results. What you would look for in your keyword research is a high search number with a low number of results.
The problem with that scenario is that we are running out of keywords that fit that scenario. The answer, long tail keywords. Find long tails that have a high search number, again you are looking for a low number in the results.
There is one other approach and that is to look for keyword patterns. Keyword patterns are where you take a number of individual keywords and let them flow together. Finding a keyword pattern for your site can be difficult and should be done with care. There can be a fine line between keyword spamming and effective use of keywords.
A simple example could be in the popular loans area. If you target ‘home loans’ and ‘loan consolidation’ and ‘debt consolidation’ then, with a little rearrangement, you could target a long tail of ‘home loans consolidation of debt’.
Use that phrase in a title and once or twice within your content. You can also then use ‘home loans’, ‘loan(s) consolidation’ and ‘consolidation of debt’ several times within your content. This one long tail will then target all three smaller keywords at once. Effective linking strategies can then reinforce those keywords.
Recent Entries
- Google’s New Toy - Search Based Keyword Tool
- If Your Local Then Concentrate On Local Search
- Reputation Management In Tough Times
- Is Video Blogging Worth Consideration?
- Invest In A Sitemap For Faster Indexing
- There Is One Link Building Resource Right At Your Finger Tips
- Blogging - Tips for Page Length and Load Times
- Should You Inject Yourself Into Your Content?
- How Do People Find You?
- Google Fesses Up - Should We Listen?