Google Webmaster have decided to run a series of posts this week, having dubbed this week, ‘links week’.

A series of posts over four days, well three days really since day one is a preview of the rest of the week. The three topics covered are:

• Internal links (links within your site)
• Outbound links (sites you link to)
• Inbound links (sites linking to you)

With days one and two already published, I have to say I haven’t learned anything new. In fact, they are espousing what every one else has been saying for many years. If there is a benefit to these posts, it is at least a confirmation by Google that this is the way they prefer to see links.

If there is one message from these posts that I think should be reinforced, it is the value of using good descriptive anchor text in links. Google of course wont say use keywords, but they come close.

For novices to linking, the Google posts are well worth a read.

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This entry was posted on Wednesday, October 8th, 2008 at 1:38 pm and is filed under Link Building. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.