Search Engine Marketing Basics - The Description Meta Tag
Is the description meta tag important and what role does it play in search engine marketing? A short answer? Yes and heaps. The long answer - read on.
The description meta tag is important - however it is important for search engine marketing, not search engine optimization as many people think. The descriptions meta tag is used by the search engines when they display your page in the search results for a particular search.
This little snippet is the only way you can market your pages to the searcher. If what you have placed in that snippet attracts the searcher, they will click through to your site. Keywords are not the main issue - marketing your site is.
Your search engine marketing through the description meta tag needs to be an accurate description. Use a poor or irrelevant description and the search engine is just as likely to ignore it and use the first paragraph of the content instead.
Write you description meta tag clearly being sure to target the searcher, not the search engine. After all, the search engines never buy a thing from any site.
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