Before someone jumps in and tells us that Google isn’t the only search engine in town – I already know. However, just lately they have been publishing some interesting stuff to help webmasters. Their latest offering is a fairly basic but timely reminder on how to put together a blog using the old fashioned KIS [...]
Online advertising has long been affected by what has become known as ‘banner blindness’. This has been caused in part by a tendency for many sites to simply fill their pages with banners.
This banner advertising is often in the form of affiliate links or through ad agencies. I am sure you have seen the [...]
When is a plural not a plural? We make the assumption that individuals who undertake a search know what they are searching for. This often not the case and plurals can be classic example. Not all plurals are true – the question is, have you even considered them.
Let’s take the word baby – is the [...]
Content development is a horses for courses type affair. If you have a web site then one long article may be the best to deliver the information you have. For blogs, smaller articles are often the best way to go.
The most important components to content development are quality and frequency. The more often you publish [...]
As the economy takes a slide and people start to reduce their spending, especially in areas such as advertising, it may be worth reviewing where it would makes sense to make those cuts.
If you have a paid search campaign such as Google Adwords, you can get fairly accurate information related to where your traffic is [...]
I read a comment on a blog the other day which accused the blogs writer of blatant self promotion in the posts content. It caused me to stop and think. Should blog content consist of blatant self promotion?
Between you and I, I gave it about ten seconds thought. My answer? There is nothing wrong with [...]
WebProNews reports on a post from Microsoft on link exchanges and how sites use them to gather link popularity. The question posed was whether or not link exchanges and link exchanging is a black hat tactic or not.
The first issue is to determine whether or not link exchanges are a serious threat to rankings. In [...]
There seems to be a range of SEO topics that circulate regularly throughout the forums – this week it appears to be bounce rates and how they affect your search rankings.
Leaving the SEO factor aside for one moment, bounce rates are important. If your site is a commercial site then a high bounce rate [...]
As I tour the web reading the various blogs on SEO, there seems to be this air of negativity. It started several months ago with rumours that article marketing was dead and no longer worth considering.
This air of negativity has spread. Now directory submissions are dead; link exchanging is dead; and lately, anchor text is [...]
If you think you have all your keywords pegged – perhaps you should think again. Google’s new keyword tool called the Search Based Keyword Tool will soon tell you what keywords you are potentially missing from your Adwords account.
You can also check your competitors to see what keywords they are not maximizing. In fact you [...]