How To Make Viral Marketing Easier
Viral marketing is every marketing guru’s dream. Having that one piece of content that spreads around the net, delivering your brand, logo or product to thousands, if not millions, is priceless. However, if you don’t have your page set up properly, even the best viral piece could get wasted.
There is only one way that anything can go viral and that is by word-of-mouth. This can be in two forms – either, ‘go here and check this out’, or ‘check this out’. You may wonder what the difference is. The first implies a cut and paste link. The second is a link auto created. I can you that, from experience, a article has to be very special to get the user to copy and paste the URL and when they do, they often get it wrong.
Having a set of ’share’ buttons on your site will make the task a whole lot easier. With one click, the user then fills in the email address and it is on its way. The email will have the text and link correctly formatted ready to click.
The ’share’ button could link to bookmarks, however the most effective is to link to an email message that contains enough information to attract the reader into clicking. If a piece is going to go viral, make it easy on people to send in on to others.
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