Smart Marketing And Keyword Research
Keyword research can often change particularly when we approach holiday and gift giving seasons. With only days to Christmas now one of the search term being used is ‘free delivery’.
Other popular terms include ‘free post’, ‘express delivery’, ‘express post’ and ‘free express delivery’. If you were to optimize for these keywords, what sort of competition would you have?
Free Post – 134 million results
Free Delivery – 59 million results
Express Post – 328 million results
Free Express Post – 12 million results
Free Express Delivery – 3 million results
From that list, the obvious set of keywords to attack is the one with the least competition. Free Express Delivery is clearly going to be less competitive and whilst you may have 3 million competitors, it is far better than the 328 million competitors. Free express delivery is what they will be asking for now anyway.
You could also try the above using shipping instead of delivery. It’s too late for the Christmas, however Valentines day is not that far anyway.
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