I will always promote blogging as a legitimate arm of a marketing strategy so it comes as no surprise to me when I read that blogs are now the number one lead generator for many businesses. Not only are they the best lead generators, they are by far the cheapest.
Whilst having a vested interest in [...]
If you’re in the entertainment business then the latest addition to the search engine family may be of use to you. With a simple name – findanyfilm.com does exactly what the name suggests – it will find any film that is available to the UK for download, buy, rent or watch. For searchers, it is [...]
Most web site owners ignore their analytics which is a pity given the amount information that can be gleaned from a good analytics program. Google provide a reasonably good program with their Google Analytics. However, many sites come with an analytics program already installed and taking statistics. Using the information they provided can be a [...]
Rumour once had it that by using a PPC campaign like Google Adwords, your pages search rankings would get a boost. Google says not and common sense would support that statement. Let’s face it, Google is essentially a business and it derives its income from your Adwords campaign. Do you think Google or any other [...]
Blogs have been a handy tool for businesses. If you push aside the SEO value, blogging has been a perfect web site partner providing the information to support and promote products and services. As the web moves on one thing is becoming apparent; people want information in short sharp bursts. Twitter is a good example. [...]
Blogs have been a great SEO tool for quite some time now. Blogs provide search engines, and visitors, with plenty of fresh content. This means the blog, and often the associated web site, is crawled more often by the search engine spiders. It also helps web sites to rank faster for keywords due to the [...]
A philosophy I come across occasionally from businesses wanting to enter the online world for the first time is the desire to have their web design looking like a glossy magazine cover. This works well for magazines sitting on at news stand, however, when it comes to the internet, these pages are difficult to optimize [...]
Their are billions of pages on the internet at present and one of the most frustrating things about search and search engines is the amount of spam, irrelevant, blank, or cash grabbing pages that appear in search results. It is frustrating for searchers, it is frustrating for honest sites who see these pages appear above [...]
Online advertising – could it be considered art? There is an interesting philosophy on WebProNews that discusses the inclusion of social media chiclets with your ads. Is it worth the trouble?
It is an interesting approach and I am not sure I would like to see every ad having these chiclets attached – I see enough [...]
Google has published some wise advice on how to get the most out of their Site Search tool. Of course, the first question you need to ask is whether you want to use a tool like Google’s Site Search or use a non search engine based search tool?
Either way, there are some important tips [...]