Scotland Joins The Social Networking World
A youngster with a little entrepreneurial talent has started a social networking site dedicated to Scotland. One of the benefits of the Web 2.0 experience is that anyone can create social sites where there is a demand. There is certainly a demand here in Scotland, in fact local social networking sites may well be one of the big growth areas for 2009. They will certainly prove to be a boon for local businesses.
One of the problems of the larger social networking sites is that you are networking world wide. That is fine if you are dealing with a world wide audience, however, with a more and more businesses joining the net and marketing to a local geographic region, specialist sites could be the answer.
ScotBlog.net is certainly new and lacks some of the sophistication of the larger and older sites, but then they have had years and money to develop – given a chance ScotBlog could become just as big, just dedicated to Scotland rather than the world at large.
Will it take off? As with all things Web 2.0, it will if people decide to use it and not abuse it. For businesses here in Scotland looking for a social networking site to undertake social marketing then ScotBlog is one site you should add to your list.
Scott Campbell, the creator of ScotBlog, may be only 13, but I think he could be onto a winner here. We need the local exposure so give it a little plug and help to make it mainstream. It could be in your best interests when it comes to social networking.
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January 19th, 2009 at 10:38 pm
Great to see some Scottish firms in the social media business. I’ve been researching for a while and havent come across many. Are u aware of any competitors?
I am doing a Masters in Journalism at Napier, Edinburgh and I am particularly interested in how social media has recently been used in the Gaza / Israel war and in political electioneering.
However, I was suprised to see so few marketing / advertising orgs using it. Why would u say this is happening? While it is so ‘hot’ in America?
Fin
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