One of the worst things that can happen to a business is to have a negative article appear above their own pages in the search results. Reputation management has several key areas that should be addressed.
Obviously, the first key area is to ensure customers receive quality service/products and don’t see a need to complain. [...]
I had an unusual experience earlier today that caused me to stop and think about internal link building and how damaging it can be to a website. What was even stranger was the fact that it was a blog.
Finding a post that I found interesting and worthy of a comment, I followed the link [...]
A recent post on Web Pro News highlights the little extra oomph that Google gives to ‘brands’ when it comes to search results. It would be foolish to think that search engines wouldn’t recognise brands and the brand owners when it comes to a search. The post refers back to a lengthy post on SEO [...]
Back in December I mentioned the latest version of WordPress was available. I also made the comment that for commercial blogs, it can be a good idea to wait for the first bug fix release before upgrading. Well that bug fix has been released so it is time to upgrade/update your WordPress installation.
Why Upgrade? [...]
We certainly live in a strange world. Yahoo often leads the way when it comes to search innovation and most people certainly approve each of those innovations. The problem is, with Yahoo having such a small share of the search traffic, hardly anyone gets to see these new innovations – at least until Google decides [...]
SEO is a strange business sometimes and one thing we are all very careful about is not wearing a Google penalty. Since they are the biggest search engine and generally speaking, the search engine most likely to deliver free traffic, they are the last people you want to upset.
I guess most SEO consultants would [...]
Big businesses can provide goods at fairly cheap prices, often far cheaper than most online sellers can buy them in the first place. However, big businesses often have one big failing – you can never find what you are looking for. For smaller businesses, you may be able to capitalise on this shortcoming – even [...]
The worst thing that can happen to any web site owner is to have their web site hacked. This can be done in any number of ways and sometimes it is not obvious to anyone. Google’s Webmaster Central Blog has some timely advice on web site hacking. It is certainly worth reading and I think [...]
You can register your domain name in many different areas of the world. With top level domains popping up everywhere these days you may be wondering how far you need to go to protect your brand.
Unfortunately there is no simple answer to this question. In the first place it really depends on your scope of [...]
For many business people, having a blog attached to their web site can be a pain in the butt. There are times when you sit down to write your regular piece and all you can do is draw a blank. It happens to us all, I think it’s a part of blogging life. For the [...]