E-mail Marketing – How To Get Your Emails Read
There is one big problem with e-mail marketing – how do you get the recipient to open and read your e-mails. We live in a world where every in box seems to be flooded with unwanted e-mails. I know I send many e-mails to the bin without actually opening them and I am sure there are millions of users who do the same. There are some things you can do that may get your e-mails opened and with luck, read and acted upon.
Subscribers don’t open every email. It’s a fact of life. They arrive on your site, like what they see and decide to subscribe. However days later when they receive your e-mail it is quite probable they have forgotten who you are. You can of course hit them with a flood of e-mails in that first week to constantly remind them of your site – and probably get accused of spamming – or you can make your e-mails as eye catching as possible – and that starts with a good subject line. Here are five different subject line baits you can use.
News: Use breaking news as your subject. News headlines create curiosity with the recipient and will lead them to opening the e-mail and reading the contents.
How To: Providing solutions in the form of how to’s, or perhaps get better use out of a product are always popular.
Questions: Turn your statements into questions. If you ask the right questions you will spark the curiosity required to get your e-mail opened and read.
Command: Command your reader using language that directs them to open your e-mail. Time sensitive commands can work well for example; ‘act now’, ‘last day’.
Challenge: A challenge can often spark curiosity in an e-mail. Challenges use key words such as ‘dare’, ‘are you game’, ‘do you have what it takes’.
The one common thread amongst all five subject lines is curiosity. E-mail marketing relies on sparking that curiosity that is within all of us. The best way to spark curiosity is to use an emotional hook. Tug on the emotions and your e-mail marketing campaign will at least get read.
Recent Entries
- Why A Search Engine Googopoly Is Bad For The Internet
- Blogging For The Sake Of Blogging Is Not Blogging
- How To Create An Effective Social Marketing Tweet
- Internal Linking – Don’t Be Afraid Of The Long Tail
- Adding Your Scotland Based Local Business To AOL
- Don’t Be Too Quick To Dismiss Google Buzz
- Are Guest Posts A Bad Link Building Strategy?
- Can You Overdo SEO?
- Review Sites And SEO For Scotland Local Businesses
- What Effect Will HTML5 Have On Web Design And SEO