Internet marketing has been a highly successful resource for many online businesses. There are a lot of traditional, or bricks and mortar, businesses that have capitalised on internet marketing as well. However, statistics are now showing that while 24% of all offline purchases are done after an online search, only 12% of search listing relate to traditional businesses.

This can only mean one of two things. Either most bricks and mortar businesses don’t have an online presence, or if they do, they are not very successful with their SEO and online marketing.

With the state of the current economy, businesses of all sizes need to capitalise on what ever marketing options are available, including having an online presence and using online marketing. In fact, developing an online presence can be a lot cheaper than using traditional marketing tactics – and your presence is permanent, unlike a newspaper, radio or tv campaign that is live today and forgotten tomorrow. An online presence gets better the longer it is actively promoted.

Whilst online retailers do dominate search results, there are many industries that have a limited online presence and could be quite easy to break into. National chains are ideally placed to develop an online presence as the cost can be spread across many cost centers for what is essentially a single web site. This does not exclude single entities who can also develop strong online presences.

If your consumers are going to be online looking for the products you sell, it makes sense that you should be there waiting for them. As the economy picks up, more and more shoppers will turn to the internet to find what they are looking for. With the availability of additional tools such as local search, internet marketing is there and ready to be capitalised on – why aren’t you?

Recent Entries

• Why A Search Engine Googopoly Is Bad For The Internet
• Blogging For The Sake Of Blogging Is Not Blogging
• How To Create An Effective Social Marketing Tweet
• Internal Linking – Don’t Be Afraid Of The Long Tail
• Adding Your Scotland Based Local Business To AOL
• Don’t Be Too Quick To Dismiss Google Buzz
• Are Guest Posts A Bad Link Building Strategy?
• Can You Overdo SEO?
• Review Sites And SEO For Scotland Local Businesses
• What Effect Will HTML5 Have On Web Design And SEO

This entry was posted on Thursday, February 5th, 2009 at 4:53 am and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.