There are many web site owners who are looking for different internet marketing strategies to help them stand out. One method that has been used is the press release. The question is however, is it a valid internet marketing strategy or is it a form of spam.

I think first and foremost you should understand that any decent press release organization will always filter out blatant ’sales’ releases. That doesn’t mean you cannot use a press release. If you are releasing a new product range then that is ‘news’ and worthy of a press release. Likewise, if you notice a problem and wish to recall products, or offer a ‘fix’ then a press release can a quick way to notify your customers.

Press releases have been used as marketing tools since newspapers first hit the streets. Internet marketing is only copying what has been the norm in the real world. The key to a successful press release is to word your release carefully making it as ‘newsy’ as possible whilst also promoting the product or service.

The second key to a successful press release campaign is to select the distributor carefully. There are free and paid services that cater for most budgets. The free ones can be quite good. Look for distributors that allow links to the relevant pages on your site. This has two benefits. First, readers can click on the link and visit your page and secondly, the links will often be counted as back links to your pages.

Press releases are not only valid internet marketing strategies, for some businesses, used effectively, they can produce brilliant results. Hook the press release into a viral strategy such as a widget, ebook or video and watch your campaign take off. When it comes to internet marketing – capitalize on every available avenue.

Recent Entries

• Why A Search Engine Googopoly Is Bad For The Internet
• Blogging For The Sake Of Blogging Is Not Blogging
• How To Create An Effective Social Marketing Tweet
• Internal Linking – Don’t Be Afraid Of The Long Tail
• Adding Your Scotland Based Local Business To AOL
• Don’t Be Too Quick To Dismiss Google Buzz
• Are Guest Posts A Bad Link Building Strategy?
• Can You Overdo SEO?
• Review Sites And SEO For Scotland Local Businesses
• What Effect Will HTML5 Have On Web Design And SEO

This entry was posted on Sunday, February 8th, 2009 at 4:21 am and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.