How far should you go promoting your region in your web sites content? I notice many web sites talking about their products or services but few promoting their region. For those online enterprises who have the world as their customer base, the issue is not so important. However the biggest growth area for new internet startups is in the area of local business. It stands to reason then that your own region should be featuring predominantly in your content.

You may wonder why? To a certain extent your region, town or country are keywords within themselves. If you promote yourself on local search you will get listed in local search directories. For the general search engines, particularly Google, local terminology may help to get you listed higher in the SERP’s, particularly when a region or town is used in the search phrase.

Using your town or region in association with your keywords are important when it comes to local search and general search. If someone uses a search term such as ‘SEO Scotland’ or ‘SEO in Ayrshire’, in our case we would hope the search engine places us highly in the search results. However, humans are fickle and they do not always search according to reason. They may use a search term such as ‘SEO based in Scotland’ or ‘SEO servicing Scotland’.

If you use your region frequently within your content, you are more likely to pick up these stray searches. The best way to use your town or region is by promoting and promoting yourself within the region. You will surprised at some of the results.

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This entry was posted on Tuesday, February 10th, 2009 at 3:38 am and is filed under Content Development, Local Search. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.