Archive for March, 2009

Blogging – Are Sticky Posts Worth Considering

Making content sticky has been a common function in forums for many years. What is sticky content? Any content that you lock into the top of your blog can be considered sticky. With the latest version of WordPress, creating a sticky post is as simple as clicking in the relevant box when publishing or saving [...]

Tuesday, March 31st, 2009

Adding Google Generated Content For Variety

I have mixed feelings about third party generated content. For some web sites they work well, for others they can appear as cheap content solutions. I am also wary of anything that can take traffic away from your site. However, whilst they may not be my cup of tea, they may well suit your needs.
One [...]

Monday, March 30th, 2009

Google Closes Another Blogging Income Stream

For those bloggers that use Google’s AdSense video units, you are about to feel the pinch of the recession. Google will close down these ad units at the end of April. In a strange twist, one of the reasons is that too few bloggers used them on their sites. The bottom line for Google is [...]

Sunday, March 29th, 2009

Using Blog Search As A Reputation Management Tool

The biggest growth area on the internet over the past two or three years has been the blog and blogging. One of the major factors has been the ease of use – mums and dads can enter any of the free bog sites and within minutes have their own blog up and running. Not only [...]

Saturday, March 28th, 2009

Online Advertising Using Browsing Habits

It has long been talked – taking a users browsing habits and targeting online advertising to their special interests. Google is about to take the next step in this direction by rolling out a beta version of interest based advertising.
In the past, advertising was displayed on Google publisher sites based on a contextual or placement [...]

Friday, March 27th, 2009

Reputation Management Using Twitter

I am not much of a Twitterer myself. Like many social sites, Twitter can at times be too social and drag me away from being productive. However, a post on Google’s Inside Adsense caught my attention today and I am beginning to wonder if Twitter is becoming a necessary tool for reputation management.
The Inside Adsense [...]

Thursday, March 26th, 2009

Goolge Opts For Longer Snippets – But How Long?

The Official Google Blog has announced a change to the length of the snippet shown in search results – the problem is, they don’t say how long it will now be. In the past it was restricted to 160 characters and from some of the screen shots, it appears there is at least another line [...]

Wednesday, March 25th, 2009

Is It Ever Okay To Exchange Links?

That may sound like a silly question since many people either freely exchange links or simply refuse to. However, is it okay to do those link exchanges?
Before considering or agreeing to a link exchange, ask yourself these three questions:

What’s in it for me?
What’s in it for them?
Why do I want to do a link exchange?

Taking [...]

Tuesday, March 24th, 2009

Using PPC For Keyword Research

Pay per click or PPC advertising has been around for a long time and it has proven to be a great way to gain sales – it can also be a great tool to use as part of your keyword research program. If you use PPC for keyword research you need to be prepared to [...]

Monday, March 23rd, 2009

Is Article Marketing Still A Viable Link Building Strategy?

Article marketing has its friends and foes just like any other SEO and link building strategy. As search engines become smarter and try to produce results that satisfy search requests, you may wonder if article marketing is still a valid strategy.
If you look at any of the top paying affiliate niches and the web sites [...]

Sunday, March 22nd, 2009