For the past five years at least link building has been the primary occupation of SEOs around the world. Some SEOs teach that you can’t achieve high rankings without building inbound links. I disagree, but that’s a digression. The real matter is whether or not link building as we know it today will soon come [...]
If you want to get found in the search engines then you seriously need to give thought to your permalink structure. It’s important for search rank reasons to have your keyword in the URL and your permalink is the key to that happening.
A permalink is simply the long URL for an individual page or [...]
The Sitemaps Protocol is only a couple of years old. But it’s an important protocol. Most websites would benefit from having one. Having a sitemap, however, doesn’t guarantee that the pages on your site will be indexed or achieve any rank. A sitemap will make your site more crawlable and easier to crawl for the [...]
Do you know how you succeed with SEO? How do you know you’ve grabbed the brass ring or hit the proverbial home run?
SEO success can be measured in a number of ways. Generally speaking, however, if you hit the top 3 search results for a targeted keyword then you can consider yourself successful at [...]
Here’s an interesting study. UK businesses are seeing more traffic from social media marketing and less traffic from paid search. Very interesting considering that paid search can help you optimize your website and has been a staple of marketing tactics for serious Internet marketers. Social media has grown in popularity in the recent years, but [...]
There’s an interesting report by Econsultancy. 55% of UK businesses are planning to increase their spending on SEO.
This is good news. And I can’t think of anything better to spend your money on for marketing purposes. As more and more businesses, and consumers, go online, it looks like this is where the action is [...]
One of the measures of success in your online marketing strategy is your search engine saturation. That’s the number of pages you have indexed at the search engines. There are a number of ways you can measure this metric. Here are some of the ways that we’ve tried:
For a single website
SES for a key search [...]
There are two ways of thinking about social media marketing. The prevailing view seems to be to limit yourself to the most popular social networks and build for yourself “social equity”. Another view, which doesn’t seem to be as popular, is to promote your website in as many places as possible and try to gain [...]
You can’t really build a website today without doing some link building. Google’s algorithms, and to some extent that of other search engines, is based on the quantity and quality of inbound links. While there are a variety of ways to build inbound links, one very important way is through social bookmarking.
It is important [...]
Guy Kawasaki gave a keynote address on Twitter as a marketing tool at Search Engine Strategies in New York. Interestingly, as he was giving his speech there were a few members of the audience who blogged about it. They weren’t very happy.
After SES, several U.S. SEOs and online marketers began calling him a spammer and [...]