Should You Be Involved In Social Marketing?
Web Pro News has published what could be one of the best posts ever on social media, social marketing and the how, what and when’s. The post includes quotes and links from several leading sources, more importantly, the foot of the post contains links to a mountain of resources that will take you a week to go through. If you’re interested in social marketing, I suggest you do go through the list.
I agree with much of what has been included in the post and much of it comes back to the mantra that most social media watches chant – it’s not about you, it’s not about me, it’s social – it’s all about us. Social marketing, done cleverly, has always been that way, even in the off-line world of business.
The one area of this post that is important to anyone new to social marketing is the section from NetPoitners about what ‘not to do’. The last three points in particular:
4. Don’t use social media if you want clear editorial control over your brand and message.
5. Don’t use social media solely as a link strategy.
6. Don’t engage in social media if your company is perceived as an unfriendly, arrogant, cynical, and uncaring company and you prefer to keep it that way.
I am not sure if point 6 is written tongue in cheek, however, if the points here are unclear, the message is simple enough. Social marketing through social media sites can lead to a loss of control of your image. As point 4 states, if you want to maintain strict control on your brand and image – stay away from social marketing through the social media.
Having said that, there is no guarantee that others will keep you out, particularly if you fall into the point 6 category. Social media loves to run a product, service or business into the ground when it performs poorly. Being involved means you can respond to any negatives and to at least have some control over your reputation.
If you looking to become involved in social marketing, I suggest you consider some of the points in this post. The resource list has something for every budding (and old hand) social marketing guru.
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