Google Combines Analytics And Adsense – Makes Sense

Google have opened the doors to all Adsense publishers allowing them to link their Google Analytics account to their Google Adsense publisher account. This option has been available for quite some time to a select few publishers and by all reports, the data collected has been quite useful in optimizing publisher pages.

To link your accounts, simply log in to your publisher account and click on the link promoting the new feature. Why would you link the two? For Adsense publishers, one of the biggest problems has been the lack of data. Where do your clicks come from? What time of time is the most profitable? Which pages perform better than others? The latter has been fairly easy to determine, however, while your Analytics account may have recorded the information, it has only been available as totals for pages and sites, not in relation to Adsense clicks.

Once linked and tracking data (there is no historical data – data is only collected from the time you link accounts), you can view the relevant information through your analytics account. Under the Content tab you will find an Adsense tab. By selecting this tab you are presented with a page of data related to that site and its Adsense performance. You can break the data down further into Adsense Content, Adsense Referrers and Adsense Trending.

For a quick view of how your site is performing, the standard Google Analytics graph is displayed showing earning per day (or hour, week, month). Will linking the two accounts help? I can see two advantages. The first is that you can review income and traffic through the one login. You will no longer need to visit each account to collect your stats.

The second advantage is that more comprehensive information will allow web site owners to better target their pages. If you know the time of day and the region that your income is coming from, you can either better target those times and regions, or rethink your strategies and web design to perhaps make your pages more appealing to other regions and/or time zones. The one thing I do know, when it comes to analytics, you can never have to much information.

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