After many months of dancing around the topic, the rumours are flying that Microsoft will finally release a new search engine next week. Known to all as ‘Kumo’, the search engine is reportedly better than anything around at present. That’s a big claim and only time will tell if it can live up to it. If hype is anything to go by, you can bet it will get a sound testing in first few days. However, pushing all the hype aside, will a new search engine have any affect on current SEO strategies?

Like anything new and untested, the release of ‘Kumo’ should not see anyone changing their strategies. Obviously there will be those around that will try to ‘work’ the new search engine to their advantage, however, Microsoft are running a distant third in the search engine race so their share of searches, and your share of traffic, are quite minute percentage wise.

That doesn’t mean you should ignore them. Some sites seem to rank better in Yahoo! or MSN and although their percentage of searches is much smaller than Google’s, ranking highly may still deliver some significant traffic.

Until we see ‘Kumo’ in action, and get a feel for what areas of SEO are important to rank well in this new search engine, it should be business as usual. There seems to be a lot of movement around the search engines at present with Google constantly tweaking the search results page and the introduction of yet another search service, Wolfram Alpha in the past week.

Wolfram Alpha is more a specialist search engine delivering scientific based results. If its introduction is anything to go by, Microsoft will need to ensure it has everything ready. Wolfram Alpha apparantly struggled to handle the sudden load when released – you can expect the same with ‘Kumo’. In the meantime, when it comes to SEO it’s business as usual.

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This entry was posted on Thursday, May 21st, 2009 at 3:16 am and is filed under Search Engines. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.