What Is A Sticky Site And Can I Have One?
One of your aims as a web site owner should be to make your site sticky – however, what is meant by the word ’sticky’? You will often hear in the term referred to with blog posts – making a post sticky often means to keep that post at the top of the home page for a period of time. Making a site sticky has a completely different meaning.
A sticky site is one that ’sticks’ in peoples minds. When they are looking for something related to your niche, the first place they look is on your site. Making your site sticky can be fairly difficult and will take some time to develop.
One of the best tools to use can be a blog. Whilst it will be the blog that is sticky, the traffic that flows from your blog to your web site can be significant. Blogs are an ideal way to develop that sticky reputation because of the amount of content and the ease of use. You can publish content daily without having to learn any code such as html.
If you can achieve a similar result with your visitors then, provided you continue to provide that content, those visitors will continue to return, day after day, month after month. What are the keys to a sticky site?
- an easy to remember URL can help
- content that is either addictive in nature, controversial, or useful to a wide range of individuals
- a site that is easy to navigate and where information can be found easily
- is socially interactive – for a blog, an active comments area where you do respond to comments can help – this is particularly true if you are controversial or commenting on news items
Of course, content is the key to a sticky site. Some of the more popular ’sticky’ sites use humor, political or topical commentary, or of course, the ubiquitous celebrity sites. I am sure you, as a reader, have one or two sites that are sticky in your mind and that you frequently visit. Answer one question? Why are they sticky in your mind?
Developing a ’sticky’ site can take a long time, however, once achieved you will both your unique and returning visitor numbers steadily climbing – and with it your reputation. Once you reach a point where people are talking about your site – you can almost forget about marketing, your reputation will do it for you.
Recent Entries
- Why A Search Engine Googopoly Is Bad For The Internet
- Blogging For The Sake Of Blogging Is Not Blogging
- How To Create An Effective Social Marketing Tweet
- Internal Linking – Don’t Be Afraid Of The Long Tail
- Adding Your Scotland Based Local Business To AOL
- Don’t Be Too Quick To Dismiss Google Buzz
- Are Guest Posts A Bad Link Building Strategy?
- Can You Overdo SEO?
- Review Sites And SEO For Scotland Local Businesses
- What Effect Will HTML5 Have On Web Design And SEO