Trying To Brand Your Domain Name? Think Laterally
Domain names are one area where many potential web site owners have a lot of difficulty. For many, the domain name they want is often taken, and with it many of the variations. However, you can often still brand your domain name if you are prepared to think laterally.
There are three solutions to the problem. The first, and often most expensive, is to try and buy the domain name you want. Generally speaking, if the domain name is in active use then the owner is highly unlikely to sell it. If the domain is ‘parked’ then it will generally be available for sale – however, they are often quite expensive.
The second solution is to use some of the search tools around to see what variations have been used in searches. You may be able to develop a domain name that not suits your online presence, it will have a small head start in the SEO race.
The third option is to think laterally and come up with something can be catchy yet still involves your branding. Let’s say you are selling red widgets and you wanted ‘redwidget.co.uk’. The approach you need to take is to add words; for example, ‘theredwidgetshop.co.ul’ – or ‘myredwidgetshop.co.uk’.
It’s highly unlikely, but let’s assume those are both taken. Think laterally. Instead of ’shop’, try ’shoppe’. Sure, it’s old fashioned but if you look around many of the high streets you will see businesses, particularly boutique businesses using that derivation. This is one example and I am sure you could come up with many more if you really thought about it.
When it comes to domain names, the quick, simple and easy to remember names have generally been snapped up years ago. Think laterally and with a little of the marketing flair in mind and you will find you can still brand your domain name and make it catchy as well. It is also important to remember that urls are not case sensitive. Your url may be ‘theredwidgetshoppe.co.uk’ but your advertising material can still publish it as ‘TheRedWidgetShoppe.co.uk’. Now that stands out, and, for a long domain name, is still easy to remember and will carry the red widget branding well.
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