Is Blogging Still A Worthwhile SEO Strategy?
I know there will be some readers who will ask if blogging is an SEO strategy in the first place. For the last couple of years it has. In fact, it has been one of the best aids to SEO for many websites.
Blogs are able to deliver what most web sites struggle with, namely, fresh content on a regular basis and a hook into the online social sector; the later appearing to take on a more important SEO role as time goes by.
With sites like Twitter taking on a micro blogging type role, and Facebook and Myspace a pseudo community blog like role, is it still worthwhile blogging as part of your SEO strategy? The number of blogs on the net has exploded as everyone from mums and dads through to company CEO’s using blogs. You may feel that the world of blogs is so saturated that one more would hardly make a splash, let alone be of any SEO benefit.
What must be considered are several other factors. First, whilst there are a lot of new blogs being created each day, blogs are dying from neglect and non domain renewal at an increasing rate. Secondly, most blogs are operated on casual basis. Sure, they may write to them everyday, but when it comes to SEO, the majority lack even a meta description and keywords, well you can forget them – the blog owner has.
In reality, blog numbers are not a problem. Twitter, whilst developing into a great marketing tool, it doesn’t offer the SEO benefits that a blog can. Over time blogs develop inbound links, authority and a page rank – a page rank that can be passed through to your main web site. Twitter and most of the other social sites don’t offer that same power.
Blogging is not only a worthwhile SEO tool, it is also a great communication tool. What does the future hold – more of the same.
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