Put A Different Spin On Your Keywords
You may not know it, but search engines generally only publish one page per web site for any given search. You may have ten pages that potentially out rank every other page on the web, yet only one of those pages will appear in the search results. Which page? The one that most closely represents the search query.
To take this one step further, even though you have the top ten pages on the web for a given keyword, there are times when your pages wont appear in the search results. Again, this will depend on the search query used.
If only one page is going to be published in the results, you may wonder why you need to keep publishing content on a regular basis using those keywords. This is where you as a web site owner need to be smart in your content production.
Searchers are becoming more intuitive in the kind of queries used. The ratio of one and two word search queries is dropping when compared to three, four or five plus search queries. Your use of keywords needs to follow this trend.
Yes, keep publishing content on a regular basis using your keywords. What is now becoming important is to watch the words around your keywords for they are the keys to winning those longer searches.
Start varying the words and the context of your keywords, particularly when it comes to page titles. The more variations you have the better your chances of appearing near the top of search results for long tail searches. Even on the net, variety is still the spice of life.
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