When most people think traffic they think SEO and when they think SEO they automatically think keywords and links. If you are looking at a basic SEO strategy then they can certainly be starting points, however, even for basic SEO, they won’t suffice.
When it comes to traffic generation, SEO is probably a misnomer in today’s [...]
Pay-per-click or PPC has been a popular form of advertising for many years now. It has however had many critics particularly when it comes to click fraud and the costs per click. With the economy in a world wide recession it may be time to rethink your approach to PPC.
Advertisers would not have been happy [...]
Yesterday I wrote about the meta tags and how they may become redundant in the future. Google recently announced the release of rich snippets which supports this theory to some degree. Rather than using data found in meta tags, ‘Rich Snippets’ uses data that has been marked up in a particular fashion within the body [...]
Meta tags have been an important part of SEO for many years. In fact, in the early days, meta tags like the keyword tag where of primary importance. In recent times, the title and description tags have become the most important with doubt raised over the need for a keyword tag now.
Search engines, and I [...]
There seems to be several different views as to whether or not you should build separate sites and link them together as part of a link building program. In the long run there is really only one answer – no!
Having said that, I will now proceed to contradict myself to some extent. If you have [...]
One of the hardest tasks when blogging is coming up with a good post title for every single post. If you post daily, or more often, it can really stretch the gray matter to come up with something fresh. It is not just fresh that matters – you need to think carefully about your audience [...]
Keywords are an important part of SEO and are one of the keys to gaining traffic through the search engines. However, many web site owners try to over do the use of keywords, particularly on their home page.
One of the misconceptions in SEO is that your home page should be optimized for all your keywords. [...]
There are some people around who will tell you that article marketing is the only way to rank highly in search engines. There are others that will tell that article marketing is dead when it comes to SEO. As with most things to do with SEO, the truth lies somewhere in between.
Article marketing is certainly [...]
SEO has two aims – to rank highly in the search engines results and to deliver traffic. However, there is one area of SEO that is often forgotten about and that is that ‘you must have a website to deliver that traffic to’.
I know – it is pretty obvious. However, if you have a poor [...]
They are many different ways to promote your web sites but when you boil everything down, search engine optimization and search engine marketing is still by far the most cost effective. Banner advertising is perhaps one of the least effective with email marketing still effective, but the conversion factor can be quite low.
I think one [...]