There is no doubt that today’s internet world has ballooned compared to two or three years ago. Keyword research is becoming more difficult with competition for many keywords now quite fierce. There are two options left to web site owners, particularly new entrants. The first is to concentrate solely on regional SEO where the competition [...]
SEO seems to have become the most important game in town to the extent that elements on web sites get ignored. Some take the attitude that true SEO incorporates every aspect of a web site including web design.
The reality is probably nearer the opposite, true web site management takes into account every aspect which [...]
One of the biggest complaints when it comes to search results is relevance and freshness. Google is one search engine that uses age as an important part of its ranking algorithm – the theory being that older sites have more reliability and authority. New sites with new and up-to-date information lose out to these older [...]
There is a lot of confusion surrounding Twitter with some reports that the retention rate for first time users being quite low. However, many of those come back at a latter date and, once they have come to grips with what it is all about, stay. Do you know what is Twitter really is?
From my [...]
Reputation management has become an important issue in the online community and sites like Facebook, Myspace and more recently, Twitter, make the issue more important. A negative comment on Twitter can bounce around to millions of readers in a couple of hours and the potential to destroy a business is very real.
Google have now started [...]
A recent comment asked whether or not a dot com with the region included in the domain name would outrank a regional domain name. It is an interesting question, however, if you look a little closer at the situation the answer is far more complex.
Let’s use widgets as an example. Would WidgetUK.com outrank Widget.co.uk. Widget [...]
For some websites, there are certain seasons where some keywords run hot for a month or two then go cold for the rest of the year. When it comes to SEO, there really isn’t a seasonal approach. You should be quietly working away at your keyword optimization for the whole year.
We are rapidly approaching [...]
Should you use geographical keywords in Scotland SEO strategies? Consider the following.
History has shown that new technology ’shrinks’ the world considerably. First steam ships and then flight opened the world to many new opportunities. In fact, much of our modern society owes its existence to these two inventions. The internet has had an enormous [...]
Google have opened the doors to all Adsense publishers allowing them to link their Google Analytics account to their Google Adsense publisher account. This option has been available for quite some time to a select few publishers and by all reports, the data collected has been quite useful in optimizing publisher pages.
To link your accounts, [...]
SEO can be a tricky affair at the best of times, however, SEO for an old site that has just slowly developed over time can be a real nightmare. You would be surprised at how many web sites start as ‘good idea at the time’ and then do become a ‘good idea’. The problem is, [...]