How Blogs Can Rank Higher In Google
Matt Cutts has put together the slides from a talk he gave at WordCamp San Francisco 2009 relating to how blogs can rank higher in Google. Generally speaking there is nothing new in what he has to say. Being WordCamp, he gave the thumbs up to WordPress as being the best tool for blogging and most SEO proponents would agree there.
A blog that is relevant, interesting, is regularly updated were some of the other suggestions. As I said, nothing new and really nothing that wouldn’t apply to all web sites, not just blogs. There may be one area that he addresses that most bloggers should pay particular attention to – particularly if you use other blog utilities, and that is how you put together your post’s URL.
Most blogging software uses a default form of URL for each post. That URL is often made up of numbers with a question mark. For WordPress users, you can easily modify the default URL to be a little more meaningful.
The advice from Cutts is to use hyphens, not underscores and to separate words. Some software packages use either a plus (+) sign between words, or run the words together. If your software does this then you need find a work around to change the default setting.
Generally speaking, there was nothing new and exciting from his presentation. The WordPress plugins he suggested were limited to anti-spam, Feedburner and WP Super Cache – there was no mention of any of the SEO plugins – there is no surprise there.
How can a blog rank higher in Google? By doing everything better than the competition. Strange, since that is true of all pages on the web – not just blogs!
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