Struggling To Rank For Your Keywords? All Is Not Lost
There are some niches where ranking well for a lot of the main keywords is almost impossible. Your competition has most likely been there for many years with links that run into the tens of thousands. If you’re struggling to rank for those keywords you may feel the mountain is insurmountable. There are, however, a few options available to you.
Wiser heads than mine will probably suggest you change your keywords. Do some keyword research and find long tails that are less competitive but do at least draw some traffic. This can be a sound a option. I would much prefer to rank in the top five for a keyphrase that receives a thousand or so queries each day than to rank on page 10 for a keyphrase that receives 50 thousand queries each day. I will at least get a reasonable flow of traffic from the first option – I will most likely get none from the second.
That is not the only option. As the internet, and more particularly the Web 2.0 component matures, other opportunities arise. Social marketing is has become a somewhat acceptable way to promote your business particularly if you are trying to promote your brand or business name. If you can develop a relationship where your brand or business name is automatically associated with a particular product, you are halfway there.
The use of niche forums along with some of the mainstream social sites can help to build that relationship. You can add banner advertising, particularly in areas where your potential customers might hang out.
Once you have built a name for yourself, your aim should be to rank for that brand or business name as well as your product keywords. Ranking for your brand or business name will be a lot easier than trying to rank for a highly competitive set of keywords. There is a huge long term benefit for you as a web site owner. Visitors that find your site using your brand as the search term are the ones that are far more likely to buy.
It’s common sense. If they are looking for your site in particular, there has to be a reason. Nine times out of ten, it’s because they want to buy. Can’t compete for your keywords? Try a different approach!
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