How To Boost Your SEO Using Long Tail Keywords
There are probably thousands of posts on the Internet describing how to find long tail keywords and describing how they can boost your SEO. I won’t go into how to find those long tails; there is plenty of information available, including a post we published on long tail keywords back in May.
What you may be wondering is how can you get the most benefit out of those long tail keywords. There are three approaches you can take that should ultimately give your SEO a real boost and really help to get your best pages ranked for those keywords.
Find Those Long Tail Keywords In Your Content
I am assuming you have some type of site search installed. You don’t? Get it! A site search option can be a big help to your visitors, and a big help to yourself when you’re trying to find particular content. If you don’t want to use a site search, there are several tools available that may help.
Using site search (or similar), find any pages that have already used those long tail keywords. Focus on these pages for now. Determine which page (if any) relates very closely to that long tail. That page will be the one we want to get ranked highly (let’s call it the landing page) for that long tail keyword. Now it is simply a matter of linking the most appropriate pages back to that landing page using the long tail as anchor text. Don’t link every instance. Link the most appropriate.
Find Similar Long Tails In Your Content
The second option (which can and should be used in conjunction with the first), is to look for similar long tail keywords. Can these ’similar’ keywords be altered to better suit your long tail. You may find a more appropriate ‘landing page’ by simply tweaking a few words.
Even if you don’t find a more appropriate landing page, you will have more pages that could possibly link back to your landing page. Modify those long tails where necessary, however, bare in mind you don’t have to use exactly the same long tail as anchor text.
Create New Content Using Those Long Tails
Creating new content is always going to be helpful. The more content you have – in particular, the more new content – the more often your site will be crawled by the search engines. Give them something to spider by linking your new content back to that ‘landing page’.
How does this give your SEO a boost? Your defined ‘landing page’ is now the center of attention. As the search engines crawl your site they see the pages you have linked will lead to that landing page, boosting its importance. Gain external links and use a little social bookmarking to that page and over time it will climb in the search results pages.
You don’t have to limit this approach to just one long tail keyword. If you have several then work through each one. Before you know it, you will be ranking for a variety of long tail keywords without having to add hundreds of pages of new content. Your old content is already indexed – we have just given your SEO program a little boost using that old content.
Recent Entries
- Why A Search Engine Googopoly Is Bad For The Internet
- Blogging For The Sake Of Blogging Is Not Blogging
- How To Create An Effective Social Marketing Tweet
- Internal Linking – Don’t Be Afraid Of The Long Tail
- Adding Your Scotland Based Local Business To AOL
- Don’t Be Too Quick To Dismiss Google Buzz
- Are Guest Posts A Bad Link Building Strategy?
- Can You Overdo SEO?
- Review Sites And SEO For Scotland Local Businesses
- What Effect Will HTML5 Have On Web Design And SEO