Does Your Web Design Lack Site Search – You Could Be Losing Customers
Incorporating site search into their web design seems to be the last thing on most webmasters’ minds these days, yet this one addition could be the one touch that makes or breaks a site. I recently wrote how site search could benefit the webmaster in their keyword research and touched on how it could help their visitors. Chris Crum has written another article which looks at the issue from a different perspective – and he is spot on.
We live in a highly competitive world so webmasters need to take advantage of even the smallest tools if they can help generate sales or conversions. Site search is one such tool. Visitors arrive on your site for whatever reason. They need to be able to find what they are looking for fairly quickly and have a search tool certainly aids that.
Web users have become sophisticated over the last two years or so. Using search is becoming second nature – this includes on site searches. If you don’t have a search function, and the visitor cannot find what they are looking for fairly quickly, they will leave – another potential sale out the door.
Chris Crum puts it perfectly:
A search function on your site not only helps customers find what they’re looking for, but it can also inspire them to look for more things to buy.
A good site search tool has additional benefits such as analytics. You can check to see exactly what it is that your visitors are looking for. With this knowledge you can either beef up the content or create new content to address those search queries.
Big business already has an advantage and you can guarantee that most of them have a search tool on their sites. Modifying your web design to incorporate a site search is not difficult and can take only minutes to complete. If you hired a professional to design your site, ask them to edit the content to include a site search and have it on every page.
One simple change to your web design can make a lot of difference when it comes to customer satisfaction. Being able to arrive on your site and quickly find what they are looking for is a must these days. Does your web design incorporate a site search tool?
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