SEO is not a one time job – it is like building a new home and note that I say ‘home’ and not ‘house’. Like all good homes, it doesn’t start with just rock solid foundations. It is much more involved than that and the earlier you can involve the various experts, the more solid [...]
In case you haven’t heard, Yahoo! and Microsoft have finally announced what everyone, ourselves included, have been speculating for several weeks – a merger – of sorts anyway. To call it a merger is probably a little misleading given the current definition of the term. It is probably more correct to say they have come [...]
There’s a curly question. Does SEO actually create spam in the search results? Of course, it depends on what you call spam. For most people, spam is the receipt of unwanted material. When you enter a search term, the search engines are presenting you with what they feel is the closest match to your search [...]
Can you define what social media marketing really is? In a nutshell, social media marketing is everything you do online. Responding to a comment on your blog, or on one of the social websites. Chatting in a forum, or just creating a profile on a social bookmarking site. These are all forms social media marketing.
Sure, [...]
Last week I wrote about header elements (often referred to as header tags) for web pages in a post titled Are Header Tags Effective SEO Tools? Today I want to address the same issue with regard to blogging.
I mentioned in that previous post that the general guidelines for using the header element seem to have [...]
Twitter is becoming a powerful social marketing tool for business both big and small. In fact, Twitter has recognised this themselves and now offer a Twitter 101 Guide for Business. A sub-domain dedicated to helping businesses use Twitter to further their business.
Some businesses allow their customers to order using Twitter – Would you? Whilst I [...]
Your on-page SEO program should focus on how to present important information to search engines whilst making your page user friendly. Header tags, or more correctly, header elements, can be an effective way of achieving both aims.
There is no solid proof that the use of header elements do increase your rankings in the search [...]
Should you or should you not include an RSS feed on your site and if you do/don’t will it impact on your SEO strategies? It’s an interesting question in that RSS is really just a delivery system for the content on your web site, blogs in particular. If it is just a delivery system, should [...]
If you spend any time reading articles related to search engine optimisation then you may be becoming a little confused when it comes to keywords and content development. Keywords are important but how important? When writing your content, should you be focused on the reader or the search engines?
I could say both and I could [...]
Chances are if you’re blogging then you are using WordPress and if so, you have probably noticed the constant stream of messages telling you your software is out of date. If you are using a version older than 2.7 then it is way out of date and could be vulnerable to attack from those who [...]