Twitter Encouraging Social Marketing
If you think you can’t do any social marketing on Twitter then you may want to read what Twitter themselves have to say on the issue. Most social sites frown on self promotion – Twitter seems to be promoting the practice, at least for small businesses. Take this quote from their blog:
….something we’re increasingly inspired by at Twitter. Small businesses—in this case restaurants—using Twitter as a low cost way to connect with patrons and ultimately improve profits.
Now if that isn’t a definite ‘get out there and promote your business through Twitter‘ statement then I would like to know what is. In this case, restaurants are Tweeting prices, specials, meal of the day and anything else that can help to promote their business.
I am not sure why social sites are so anti-marketing. For many of them, like Twitter, they are opt-in social sites. You will only receive these Tweets if you have agreed to, and if you don’t want to receive them in the future, you just opt-out again. For small businesses in particular, a clever social marketing campaign may bring some amazing results.
The question is, what can you write about your business in 140 characters or less? Your first reaction may be – not much. However, with a little thought I am sure you could do some self promotion in small bursts. In fact, small bursts of info are more likely to be remembered than email messages.
There is one word of caution I would throw at you and that is ‘caution’. Don’t suddenly start sending hundreds of Tweets ‘just because you can’. Remember, each person who subscribes to your Tweets has opted in – if you flood them they may well ‘opt-out’ at a million miles an hour. There is not much point in Tweeting if you have no subscribers so look after them.
Social marketing through Twitter is not going to suit all business types. There are many businesses that will gain some benefit including many that don’t even have an online presence. This is one example where a bricks and mortar business can successfully use social marketing to promote to their business.
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