Perhaps You Shouldn’t Look To The Web For Content Ideas
Content, content, content. That seems to be the central focus pushed by the search engines. And why not? After all, that is what they are in business for – finding and indexing unique content. The problem is, there is so much content around that is simply a rehash of someone else’s content.
If you’re looking for ideas to create your own content, it seems to me that searching the web may not be the best idea. After all, will that turn your content into a rehash itself? Searching the web does not always produce facts – at least, not if you accept the top results. One example has got to be Wikipedia. This site will often appear at the top of the search results and just as often lead to a page that contains misleading information. They try to get it right, but they often don’t.
When trying to find unique content, you may be better off looking at offline sources. Libraries, documents or books related to your own niche, perhaps from your own life experiences. I can hear one argument brewing already. If you look to a book for content ideas, is that not the same as searching the net? Won’t your content be a rehash of a book? You could be right – but is it on the net yet?
That is the key point here – finding ways to generate content that is unique, not just in the formation of words, or because you are good at rewriting someone’s content, but because it isn’t already on the internet. If it isn’t already there then it has to be unique. So unique that others may start to rehash your work.
It is hard to find content that is unique. Some sites live off the rehashing of other people’s content. Review sites and those that write commentary style pages rely on the net for their inspiration.
If you have a product or service then you should be able to come up with a lot of content that is unique based on that product or service. Should you look to the web for content development? It’s your call – but if you can develop content that is truly unique to the internet, publish it and you may just reap the rewards.
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