Social Marketing – Would You Let A Customer Order Via Twitter?
Twitter is becoming a powerful social marketing tool for business both big and small. In fact, Twitter has recognised this themselves and now offer a Twitter 101 Guide for Business. A sub-domain dedicated to helping businesses use Twitter to further their business.
Some businesses allow their customers to order using Twitter – Would you? Whilst I wouldn’t be ordering a new truck via Twitter, coffee, sandwiches, pizzas – the range of options is endless – could be viable options. What makes Twitter a little different to other social marketing channels is that users welcome the marketing.
They must do. This is one form of marketing that is probably better than double opt-in email confirmed newsletter subscription lists. Users have to “follow” you to receive any material. Of course, if they don’t like what they receive, they can simply “un-follow” you. When they follow you, users know they are likely to receive marketing material of some description.
If you are new to Twitter then their business page has to be essential reading. It is at least a good start on what Twitter is about, how you can use it, and what benefits you are likely to see. Twitter isn’t be-all and end-all of social marketing, but it’s coming pretty close.
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July 26th, 2009 at 10:34 pm
I think you hit the nail on the head with Twitter. I discovered it last fall and have been a fan ever since. I use it for personal and business communication. There are days when I just can’t imagine life without Twitter. My husband and I have an online store and are just know learning about SEO. Fortunately, much of the information I’ve read relates to things we’ve done for years. We just didn’t know it had a name. Any business knew to Twitter should take the time to learn how to use it to their advantage. Thanks for the article.
July 27th, 2009 at 3:57 am
I would tak an order in whatever media the customer prefers to place it…
Isn’t it like speaking the language of the customer?
July 29th, 2009 at 12:01 am
Twitter gains speed everyday with new apps. If you don’t get on the band-wagon now, it’ll pass you by. I don’t LOVE Twitter, honestly, but I know it’s a great channel for marketing and social media.
July 30th, 2009 at 4:23 pm
I am doing a research on viral marketing for my master in Aberdeen. The purpose of this study id to analye three successful viral marketing campaigns in UK. If you want to participate, please click this ink:
http://www.surveymonkey.com/s.aspx?sm=kir1HOU0ur4YjWIbqTy1QQ_3d_3d
Thanks