Is E-Mail Marketing Still Relevant In Today’s Economic Climate
E-Mail marketing has received bad press over the years and with the amount of spam around these days, it’s not surprising. With spam filters in place on many ISP mail servers, and secondary filters on most e-mail clients, is e-mail marketing still a relevant exercise?
I believe it still is, if it is done correctly. The days of mass mailings with constant follow ups are gone. People don’t want to be harassed. They often do want to be informed and that is where e-mail marketing now has its strength.
Product updates, products fixes and ‘how to’s’ along with new releases are often welcome by former customers. E-mail marketing is now using the businesses customer database as the e-mail list for recipients. The double op-in processes is still followed by most businesses so the recipients are not treating the issue as spam – unless of course you abuse the system.
Newsletters and flyers are now the most common form of legitimate e-mail marketing in use. In fact, most newsletters now take the form of a one page flyer with teasers used to attract the recipient through to the website.
This is a clever tactic. Single page flyers that are low in graphic are quick and easy to produce, quick to download to the recipient, and don’t burn up a lot of bandwidth.
E-mail marketing is as relevant today as at any other time in the past – perhaps more so given the opt-in requirements. If the marketing campaign is designed around helping the recipient in some way then the e-mails will be welcome. Send out spam and your e-mail will end up where it deserves, in the spam bin!
Recent Entries
- Why A Search Engine Googopoly Is Bad For The Internet
- Blogging For The Sake Of Blogging Is Not Blogging
- How To Create An Effective Social Marketing Tweet
- Internal Linking – Don’t Be Afraid Of The Long Tail
- Adding Your Scotland Based Local Business To AOL
- Don’t Be Too Quick To Dismiss Google Buzz
- Are Guest Posts A Bad Link Building Strategy?
- Can You Overdo SEO?
- Review Sites And SEO For Scotland Local Businesses
- What Effect Will HTML5 Have On Web Design And SEO