Statistics are useful for painting pictures, however, when it comes to keyword research, they can be a dangerous trap that leads you astray. Take the recent Hitwise report. It shows considerable growth in search activity with Bing increasing by 8% whilst Google and Yahoo shrunk by 1% each. This should not suggest you suddenly drop [...]
You often hear people state that SEO is a costly exercise. It can be but then it often depends at what stage of a site’s life cycle an SEO consultant is brought in. If they come in right at the start, the cost can be fairly low. If they come in two or three years [...]
Mobile phones are no longer simply telephones. The days of the brick are gone and those phones have been replaced by slim lightweight models that have everything from a video camera to a full QWERTY keypad. They also have internet access and not just for mobile either.
Internet access using mobile phones is one of the [...]
If you travel around the internet reading the various news sources related to search engines and search engine optimization, one thing is becoming clear – Bing is starting to have an impact. It’s only small. However, the old saying, ‘from little things big things grow’ could well be true when it comes to search engines.
Bing [...]
With Bing slowly eating into Yahoo!’s share of search traffic it will soon be the number two search engine in use world wide. If the Microsoft-Yahoo! partnership eventuates then Yahoo! search will be no more. With this in mind, do you need to consider Bing’s link building requirements as part of your SEO strategies?
Rick DeJarnette [...]
Article marketing is often touted as one method of delivering targeted traffic and helping to build inbound links. What if you have a Scottish domain that is targeting a local geographical region here in Scotland – is the same true? It is an interesting question for any geographic region that is only targeting a certain [...]
Analytics is a tool that every serious web site owner should be making use of. It becomes even more important once you start tweaking your pages. In fact, I would recommend using at least two different analytics tools – they are not all perfect and what one misses the other may catch.
Once you have a [...]
Fresh content has been one of the philosophies espoused by Search Engine Optimization guru’s for many years. If you had any doubts about this tactic in the past then it’s time to put some of those doubts to sleep. Fresh content published on a regular basis can assist a web site in many ways. However, [...]
Google Webmaster Tools have a feature that may help many web site owners assess their keyword strengths. The keyword utility is very basic and does only cover single words, however, it does give you an indication of what Google is seeing as keywords.
Professional SEO consultants use a wide variety of tools and will find this [...]
It has been obvious for a long time that banner ads are not an effective form of online advertising. Back in May we noted that banner advertising was the least effective form of online advertising. This has now been confirmed with statistics showing that less than 50% of small businesses intend using banners in 2010.
The [...]