Do You Interact With Your PPC Provider?
There are a lot of web site owners who use PPC marketing but I wonder how many actually interact with their PPC providers. Most of the time you can simply access your online account, set up ads, add a few pounds to your account (alright, a lot of pounds), say go and sit back and watch and wait.
If that is you then I can almost guarantee you are doing your money cold. With most providers, you can access reports and measure how well your campaign is performing against a range of criteria. Other providers offer a more hands on approach, particularly if you’re a big spender.
Google Adwords is a good example. Google’s European headquarters are across the ditch in Dublin and with the right approach, you can go and pay them a visit. Why would you? Paying a visit is not just a courtesy issue. Google are keen for your campaigns to work and to provide a real ROI for all their advertisers. With this in mind, you can often sit down with your account manager and assess all your campaigns.
Of course, Google are not the only PPC provider. If you have an account manager then make sure you contact them – break the ice and introduce yourself and let them know what your expectations and aims are. In most cases, PPC is a partnership between yourself and the PPC provider – it is always going to be in their best interests for your campaigns to be successful.
If you think about it for a moment – if you run a successful PPC campaign then it is going to be successful for them as well. Why? Because you will keep coming and advertising again and again – that is their source of income.
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