When it comes to social media marketing, all the talk evolves around Twitter and Facebook. Whilst I don’t suggest you ignore these sites as valuable social media marketing outlets, they are not the only ones, particularly if you’re a regional marketer.

Facebook and Twitter cross all sectors, be it large international or small regional marketer. However, I see these two as being similar to international trade shows. You go to them to see what’s new, perhaps network at a higher lever and hopefully make your own mark. The reality often is that you’re a very small fish in a very large pond.

Away from the internet, social marketing has often been a multi-level approach. You had local, regional, national and international. If you are a local or regional business then you concentrated on the local and regional scene. Around the world there are thousands of local or regional social networking sites – are you active on those?

There is a trap that sees many being caught up in all the hype surrounding the large social media sites whilst ignoring the local or regional sites. Sure, they don’t have the millions of visitors each day, some would be lucky to count their numbers in hundreds each day – but they are all from your area and they are all potential customers.

I would much rather target several hundred or several thousand potential customers than millions who will never be customers – or in the hope of winning those who happen to be from the same region.

If you’re an international business then by all means target the international market. If you’re a local business then perhaps your social media marketing time could produce better results by targeting social media in your area.

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This entry was posted on Sunday, November 8th, 2009 at 5:11 am and is filed under Social Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.