Fresh content has been one of the philosophies espoused by Search Engine Optimization guru’s for many years. If you had any doubts about this tactic in the past then it’s time to put some of those doubts to sleep. Fresh content published on a regular basis can assist a web site in many ways. However, the latest technology being adapted by search engines is making its value significantly higher.

In the past, fresh content was promoted because it:

• encouraged visitors to return on a regular basis,
• provided more opportunities for inbound links,
• encouraged the search engines to crawl your site more regularly, and
• provided more diverse content and covered a wider range of keywords.

You can now add a few more reasons to that list. In particular, real time search. Search engines are now looking to provide results that include the very latest pages to hit the web. By regularly publishing content you increase the possibility of that content being listed in search results today – not next week or next month.

To this you can add real time channels. For example, Yahoo! is now including real time information including a dedicated Twitter tab that displays the latest Tweets related to the search term. If you Tweet your content, it will show up in these search results.

Google and Bing is not far behind when it comes to publishing real time results including those from Twitter. With this in mind, publishing regular new content could result in an increase in exposure through the search engines with a resultant increase in visitors.

Of course, don’t just publish any old content. It needs to be content that readers are going to want to read and content that adds value to your site. Content development has always been important and it is becoming more important all the time.

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This entry was posted on Sunday, November 22nd, 2009 at 7:34 am and is filed under Content Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.