Do You Need Link Building Tips For Bing?
With Bing slowly eating into Yahoo!’s share of search traffic it will soon be the number two search engine in use world wide. If the Microsoft-Yahoo! partnership eventuates then Yahoo! search will be no more. With this in mind, do you need to consider Bing’s link building requirements as part of your SEO strategies?
Rick DeJarnette of Bing Webmaster Center has provided an insight into which link building strategies Bing approves and which link building strategies it disapproves. I think it’s worth noting Bing’s approach to penalties for sites that use spammy link building strategies.
“When probable manipulation is detected, a spam rank factor is applied to a site, depending upon the type and severity of the infraction,” says DeJarnette. “If the spam rating is high, a site can be penalized with a lowered rank. If the violations are egregious, a site can be temporarily or even permanently purged from the index.”
It takes a high spam rating to see your search rankings severely penalized. Having said that, can you afford any lowering of your rankings? What does Bing frown on? Pretty much the same link building strategies that Google frowns on. Links to and from bad neighbourhoods, link farms, comments on irrelevant blogs and hidden links. Like Google, a sudden rush of incoming links also raises suspicion. Don’t worry if you suddenly gain a lot of links because of a popular piece of content – the search engines can differentiate between spam links and legitimate links.
What does work? Again, there is not a lot of difference between Bing and Google. You can see the complete list here, but they include strategies such as product reviews from experts; press releases; article submission; social networking and using a blog.
It is always handy to know what each of the search engines require when it comes to link building. In the long run, a steady strategy of gaining links from authority sites through either direct links, comments, reviews or article marketing will see you do well in the search rankings. Add additional strategies such as social marketing and building a quality blog and you will gain further respect.
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