This is a question that is really almost impossible to answer. Link building is an essential part of any SEO program (but not the ONLY part) but what could be considered a good technique today may not be as effective tomorrow. Directories are a good example.
Directories have always been promoted as great link building [...]
Can organic search results affect paid search results? It appears so! But then I am not surprised. Chris Crum from WebProNews has an interesting report that suggests that having organic search results appear on the same page as paid search can boost click-through’s by as much as 11.7%.
At the beginning of this month we wrote [...]
SEO is a series of strategies that are used to gain the best possible placement in organic search results. With social media becoming so popular along with other forms of advertising, you may be wondering if SEO is still really necessary. There are two ways to look at the question.
Can you deliver a reasonable supply [...]
Page load speed has always been seen as a peripheral issue when it came to SEO. It seems this may change with Google at least hinting that page load speed could have an impact on search rankings. It has never been a non-issue as far as having a quality site goes. If your page is [...]
Link bait is a term that gets used a lot around the internet, but to many people it is a term that sounds a little black hat when it comes to SEO. It is certainly not black hat, not even grey. It is a strategy that many website owners, particularly bloggers, use as part of [...]
I wonder sometimes if readers really understand the concept of unique content. The question in the title is interesting in that the answer really does depend on how you view the word ‘unique’. In its strictest sense, unique means one of a kind. But how does that relate to content?
There are two ways to look [...]
Although I have placed this under the blogging category it holds true for all websites. However, I think bloggers are far more guilty of this SEO sin than most webmasters, possibly because it is so much easier to create and delete content on a blog. Deleting content is one sure way of killing your reputation [...]
Google has added a new feature to its popular PPC Adwords business in the form of site links within ads. Rather than being restricted to just the one link in an ad unit, advertisers can now add up to four more links. These appear much the same as site links within search results.
I am sure [...]
Rupert Murdoch, the grand maestro behind News Corp is reported to have floated the idea of banning search engines from indexing content from newspapers. The idea, of course, is to only have paid subscribers reading the content. I’ll come back to this specific issue in a moment.
What are your thoughts? Can you think of any [...]
Reputation management has to deal with threats from many different angles. Take the running of a small business as an example. There are thousands (perhaps millions) of small businesses starting up each day around the world. The sad truth is that 90% of them will be closed again within 18 months. Of those that don’t [...]