Real time image search is starting to gain some popularity, particularly when sites can connect to Twitter as a source. Ann Smarty on Search Engine Journal reported on real time image search and a site called PicFog. Her post related to gaining inspiration from image search.
I wonder if you cannot reverse that and turn it [...]
When it comes to social media marketing, all the talk evolves around Twitter and Facebook. Whilst I don’t suggest you ignore these sites as valuable social media marketing outlets, they are not the only ones, particularly if you’re a regional marketer.
Facebook and Twitter cross all sectors, be it large international or small regional marketer. However, [...]
If you have an offline presence that services a particular region then you should have an entry in Google’s Local Business Listing service. This is a service that is a part of Google Maps. Google will display a map with a list of local businesses when a search term has been entered. It should certainly [...]
About a month ago Google added a couple of Lab options to their Webmaster Tools collection – one of these allows you to see your site as the search engines do – or at least as Google does. This can be a handy tool if you are looking to fine tune your website SEO.
There are [...]
There are a lot of web site owners who use PPC marketing but I wonder how many actually interact with their PPC providers. Most of the time you can simply access your online account, set up ads, add a few pounds to your account (alright, a lot of pounds), say go and sit back and [...]
There is more proof around today that search engine marketing can be a useful branding tool. What about social media marketing? There is still a lot of doubt surrounding social media marketing and sales, particularly when it comes to measuring that all important ROI. It is difficult enough to determine the value of branding in [...]
We all know how important SEO is in getting a site ranked well within search results. Sitemaps are one area that can be forgotten about, especially for those who are new to SEO. There can be a little confusion to what a sitemap is as well since there are two completely different types of sitemap.
The [...]
Social optimization is not always about working on your own pages. It’s not even about working on your social profiles. Sometimes it can be all about promoting the content of others.
If you write a particularly good piece of content that others take up and add to and include links to your content (particularly through quotes) [...]
Google Webmaster Central recently announced that RSS and Atom feeds were now being used to discover new content on the web. It begs the question – are you including RSS or Atom feeds on your web site? If you are not including them, now is the time to. While you are at it, get Google [...]